Is the EU Green Claims Directive in effect in 2026?

The standalone Green Claims Directive was withdrawn in 2025. However, the ECGT Directive (Directive 2024/825/EU) takes effect on September 27, 2026, and it prohibits many of the same greenwashing practices.

What environmental claims are banned under EU law from September 2026?

Generic claims like 'eco-friendly', 'green', 'sustainable', 'climate friendly' without substantiation. Carbon neutrality claims based on offsets. Unverified private sustainability labels. Durability claims without standardized testing.

Can I still say my product is 'carbon neutral' in the EU after September 2026?

Not if the claim is based on carbon offset purchasing. The ECGT prohibits carbon neutrality claims based on offsetting. Claims based on actual measured emissions reductions across the full lifecycle may be permissible with proper documentation.

Does the ECGT apply to non-EU companies selling to EU consumers?

Yes. The ECGT applies to any trader making commercial claims to consumers in the EU, regardless of where the company is based.

What are the penalties for ECGT violations?

Member states set specific penalties but must ensure they are effective, proportionate, and dissuasive. The directive requires a minimum of 4% of annual EU turnover for systematic infringements in the most serious cases.

EU Green Claims Compliance 2026: ECGT Directive Takes Effect in September

February 25, 2026

The New EU Rules Apply From 27 September 2026

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